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QuickGym

Not reasonable at all

Is it reasonable to expect that people must spend 20 to 60 minutes or more per day to maintain their health with exercise? The people have voted overwhelmingly against 20 to 60 minutes of exercise per day. The reality is that 92% of people who own exercise equipment do not use it and 88% of people who own health club memberships do not go to the health club.

The cost of most everything in life

The cost of most everything in life is measured in money, time and effort. The total cost of preserving health with exercise is clearly too high for about 92% of us. The cost of paying for exercise equipment for the home or the cost of paying for health club memberships is not the real problem for them. The real problem and the greatest expense for most people is the cost in terms of time and it is obviously the major obstacle to exercise for about 92% of us.

Time is the major problem

Knowing now that TIME is the major problem, it clearly does not make any sense that we stubbornly keep promoting the need for 20 to 60 minute exercise routines or that we expect people to spend 90 minutes for health club visits. After decades of promoting these sorts of unrealistic exercise methods, we seem to be surprised that exercise statistics have not changed at all with still the vast majority of people not exercising. Health is on a record decline because of ever decreasing need for physical activity in daily life and in the workplace. After thousands of exercise articles in magazines, hundreds of books and motivational video exercise tapes and thousands of evening news bites on exercise, the statistics are still nearly the same: 92% of people not using the exercise equipment they buy for home use and 88% of people not using the health club memberships they pay for.

The solution to the exercise dilemma

So what could be the solution to this exercise dilemma? Clearly everyone would do the required daily exercise if the requirement would be one short minute of exercise with very little effort at a reasonable cost in terms of money. Sorry, unfortunately the one minute effective exercise with little effort is not available. What is available is a 4 minute exercise with a lot of effort.

The nearest thing to a solution

The nearest thing to a solution to the exercise problem is a $14,615 device called ROM-The Time Machine that has been manufactured in Southern California since 1990. It provides a very effective cross-training exercise in only 4 minutes per day or 8 minutes every second day. The price is very steep. So the cost-of-time problem has been solved, but for many people the monetary cost of the ROM is now the new reason that keeps them from improving and maintaining their health.

Solving the ROM money problem

For many people the money hurdle can be overcome by analyzing the true cost of the ROM over time and by people admitting to themselves that without a complete exercise in 4 minutes per day they would not exercise at all and they would have to accept the certainty of faster decline of their health, fitness, and limberness. Despite the high ROM price, many will realize that the ROM is indeed the least expensive way to exercise with very superior results. The per use cost of the ROM machine is minimal at under 20 cents per use and cost of time is exactly 4 minutes, no more, no less. We know that the per use cost is below 20 cents because, even though over 90% of ROM machines go to private homes, we have a few ROM machines in commercial use for over 12 years now, and they have each endured between 80,000 and 100,000 uses without need of repair or overhaul. We actually do not know yet what the number of uses is that the ROM ultimately will survive. But dividing 80,000 into the $14,615 price of the ROM results in less than 20 cents per use. The problem for a single private ROM user is that using up 80,000 uses at 4 minutes per day would take more than 250 years. Many people will not be able to overcome the mental hurdle to invest $14,615 in the heath of their family and they might incorrectly believe that their health insurance will take care of their health. For them  a neighborhood QuickGym facility with a monthly membership fee will be the second best solution. The monthly membership fee for such a neighborhood mini-gym facility could be twice the cost of a regular full size gym, about $50 to $75 per month and the cost of time including the commute to and from such a neighborhood QuickGym should be no more than 90 minutes per week of which 24 minutes is devoted to exercise. Will people pay for the savings of time? Yes they will, because they pay for airfares to save time over long train rides. They pay for automobiles because bicycles take too long, etc.

A typical QuickGym facility, location, location, location.

A typical QuickGym facility should be located in a storefront that shares a parking lot with a major supermarket. Size of the facility from 800 to 1200 square feet with 3 to 7 ROM machines. Membership from 400 to 600 people. Monthly overhead from $7,500 to $12,000 and gross receipts from $20,000 to $30,000 per month plus extra income from sales of protein smoothies, supplements and sales commissions from occasional ROM sales. A supermarket has 5000 to 12000 patrons from which the total membership should be able to be drawn.

The two times per week grocery shopping trips per week provide already a savings of two commutes to the QuickGym because people have already parked their car and can use the QuickGym before or after the grocery shopping. Advertising is inexpensive with simple one page flyers placed under the windshield wipers of the cars parking in the parking lot (yes I know its tacky, but very effective and I hate those flyers myself). Offering three free ROM exercises with the flyer should do the trick. Strip malls or other locations are immediately much less attractive than this supermarket parking lot storefront location. Enclosed shopping centers could be good locations as well because the sales personnel of all the stores in the shopping mall alone could provide the 400 to 500 members a QuickGym needs for financial success. Enclosed shopping centers are hurting these days with plenty of vacancies and a reasonable rent should be able to be negotiated.

Take your time and wait for a good location

Don't be too eager to start your business by taking a location that is second best. Scout all the supermarket locations and leave your name and phone number with the management company of all the centers to give you a call when they get a vacancy.

Sales commissions

The first ROM bought by anyone or any business is at normal factory direct price of $14,615. When a ROM owner is instrumental in a referral sale the referral commission is $995. This referral fee also applies to additional ROM purchases made by a ROM machine owner. It effectively becomes then a $995 discount on second and multiple machines bought by a ROM owner.

More information will be added to this site when it becomes available.

Alf Temme
ROM Manufacturer
8137 Lankershim Blvd
North Hollywood, California 91605
Phone: (818) 787-6460

Email: Sales@FastExercise.com
Website: www.FastExercise.com